
Here's Todd's conversation with Roy Young, co-author of Marketing Champions. You may know Roy from MarketingProfs. Listen on as they talk about marketing's role in organizations. To steal Roy's words, "marketing plays a different role in every company...and it's often misunderstood."
Learn how marketers can better spread the word on the value of marketing.
Posted by Kate at October 18, 2006 4:39 PM