March 22, 2007
Citizen Marketers Interview with Jackie Huba
In this interview, I talk with Jackie Huba, co-author with Ben McConnell of Citizen Marketers: When People Are The Message.
Citizen Marketers is the next step for Ben and Jackie after their word-of-mouth marketing bible Creating Customer Evangelists. Here are the questions you'll get answered if you listen to this podcast:
- Why should I care about citizen marketers?
- How can your company engage citizen marketers?
- How can citizen marketing build the skills of your employees?
mp3, 29:01, 20 MB
Posted by Todd S. at March 22, 2007 8:59 AM