September 4, 2008
Crowdsourcing Interview with Jeff Howe
Jeff Howe, author of Crowdsourcing: Why the Power of the Crowd is Driving the Future of Business, and I talked about the phenomenon of using crowds to do work.
In this 33-minute podcast, you'll hear about Jimmy Wales and the founding of Wikipedia, Procter & Gamble using crowds for innovation, and the British Crown -- one of the first examples of crowdsourcing (around the 11.45 minute mark).
33.28 minutes; 30.7MB; download the mp3.