800-CEO-READ Podcasts

Bo Burlingham/Small Giants Interview

This week, we have a loooong interview with Bo Burlingham. Bo has written a great book called Small Giants: Companies That Choose To Be Great Instead of Big. He also knows a bit about the subject. Bo has been at Inc. since 1983 and reported on small companies. He now serves as the editor-at-large for Inc.

Bo and I went on so long that I have divided the podcast into three segments.

• Segment 1: mp3, 15:25, 14.1MB - We talk about what it means to be an editor-at-large, the significant changes that have taken place at Inc. in the last year, and "What is a Small Giant?"


• Segment 2: mp3, 32:55, 30.1MB - We talk through the 14 companies Bo profiles as Small Giants in the book
• Anchor Brewing Company (San Francisco, CA)
• Citi-Storage (Brooklyn, NY)
• Clif Bar (Berkeley, CA)
• Ecco (Boise, ID)
• Hammerhead Productions (Studio City, CA)
• Rhythms and Hues (Los Angeles, CA)
• O.C. Tanner Co. (Salt Lake City, UT)
• Reell Precision Manufacturing (St. Paul, MN)
• Righteous Babe Records (Buffalo, NY)
• Selima Inc. (Miami Brach, FL)
• The Goltz Group (Chicago, IL)
• Union Square Hospitality Group (New York, NY)
• W.L Butler Construction Inc. (Redwood City, CA)
• Zingerman's Community of Businesses (Ann Arbor, MI)


• Segment 3: mp3, 37:35, 34.4MB - In the final segment, we spend time on the qualities of a Small Giant. There are interchanges on mojo, local involvement, and the importance of the leaders at these companies.

Additional Resources:

• Bo's Small Giants website
• Small Is The New Big (An adapted excerpt from Inc. magazine by Bo about Jay Goltz)
• Book Excerpts (via Small Giants site)
• Bo's Cool Friends Interview with tompeters.com
• Book Review from The Miami Herald's Richard Pachter
• Raising the Bar: Integrity and Passion in Life and Business, the Story of Clif Bar, Inc by Gary Erickson
• Zingerman's Guide to Good Eating: How to Choose the Best Bread, Cheeses, Olive Oil, Pasta, Chocolate, and Much More by Ari Weinzweig
• The Street Smart Entrepreneur: 133 Tough Lessons I Learned the Hard Way by Jay Goltz
Posted by Todd S. at 9:16 AM

Marc Miller/Selling Is Dead Interview

This week, our interview is with Marc Miller, author of Selling Is Dead: Moving Beyond Traditional Sales Roles and Practices To Revitalize Growth. Miller's work is based around the large sale, which is any sale that requires the customer time and consideration before a purchase is made.

This podcast went a little long, but there is alot of good stuff so you are getting the whole thing. Marc and I talk through some of the myth of selling like how you must always be closing and how you must always be cold calling. We also talk about alot of books. You'll see the list below.

mp3, 58:49, 40.4MB

Books that Marc mentions:

• The World Is Flat by Thomas Friedman
• Three Billion Capitalists by Clyde Prestowitz
• The Innovator's Solution by Clayton Christensen
• Crossing the Chasm by Geoffery Moore
• Moneyball by Michael Lewis
• Spin Selling by Neil Rackham
• Good To Great by Jim Collins