June 20, 2006
Pip Coburn/The Change Function
This week, I talk with Pip Coburn, author of The Change Function: Why Some Technologies Take Off and Others Crash and Burn.
We talk for 48 minutes about change and how it affects technology adoption. He makes a great case for why some products make it and other don't. We talk about flat panels, bluetooth ear pieces, and Alcoholics Anonymous.
Skip to 37:16 to hear his thoughts on the future of the book.
mp3, 48:53, 33.6MBJune 12, 2006
Toddcast #1 - BEA, Swanson, Classics, and the Market
This is the first in what I think will be a series of Toddcasts. This week's podcast is a conversation between myself and Todd Berman of Harvard Business School Press. Both of us have quite the passion for business books and I think it comes through.
In this first episode we talk about:
Topic 1: Big Books for the Fall - Anderson, Fiorina, Taylor and LaBarre
Topic 2: Swanson's Unwritten Rules - Bad, bad, bad; worse than Enron?
Topic 3: Classics - Drucker, Iaccoca, Leading Quietly, Power of Full Engagement, Positioning, Fifth Discipline
Topic 4: Markets are Changing: Authors are truly responsible for the success of their book
mp3, 31:59, 22MB
800-CEO-READ Odeo Channel (odeo/a8b3e3bac0e6922a)