On his way through town, Jonathon Flaum stopped by Lodge 300 to talk with Todd about his new book How the Red Wolf Found Its Howl.
Todd and Jonathon covered a wide variety of topics including the motivation behind Jonathon's first book The 100 Mile Walk, how fear plays such a big roll in business, and even why Jonathon decided to self publish the latest book. Strap yourselves in, this is a good one.
mp3, 26.23, 36.2 MB
This week, Ori and Rom Brafman joined us to talk about their book Sway: The Irresistible Pull of Irrational Behavior.
The two are brothers; Ori adds the business perspective and Rom, the psychologist perspective. Together they sought to answer the question, why do rational people act irrationally? In the interview we talked about irrationality as a whole, how to recognize it in our own behaviors and various real-life examples of its manifestation.
And, last but not least, what the guys are currently reading. Enjoy!
mp3, 36:15, 20.8 MB