The $10 Trillion Prize: Captivating the Newly Affluent in China and India

    By Carol Liao, David Michael, Michael J Silverstein, Abheek Singhi
In The $10 Trillion Prize, bestselling author Michael J. Silverstein and his The Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle class, primed to transform the global marketplace. Already the world's biggest buyers of cars, mobile phones, appliances, and more, these consumers are eager for more products and services. In fact, it's estimated that by 2020, consumers in China and India will generate about $10 trillion of total annual revenue for companies selling to them.BusinessEconomicsFinance
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We move a whole lot of business books around the world from our humble offices here in Milwaukee, Wisconsin. Each and every month, we compile our sales numbers and release a bestseller list to recognize the books that are heading out to businesspeople, business schools, and entrepreneurs to help spread ideas, solve problems, promote change, and inspire leadership in the business community. We’ve now compiled those numbers for the entire year, giving weight to both total sales numbers and how long each book stayed on the list (and at what number) and are happy to announce the bestsellers of 2012. Read more


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Language English
Pages 314
Published 10/2012
Publisher Harvard Business School Press