$10 Trillion Prize: Captivating the Newly Affluent in China and India

    By Carol Liao, David Michael, Michael J Silverstein, Abheek Singhi
In The $10 Trillion Prize, bestselling author Michael J. Silverstein and his The Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle class, primed to transform the global marketplace. Already the world's biggest buyers of cars, mobile phones, appliances, and more, these consumers are eager for more products and services. In fact, it's estimated that by 2020, consumers in China and India will generate about $10 trillion of total annual revenue for companies selling to them.BusinessEconomicsFinance
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Publisher Harvard Business School Press
Pages 314
Availability Available
Published 10/2012
Language English