The 2020 Workplace: How Innovative Companies Attract, Develop, and Keep Tomorrow's Employees Today

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Pages 304
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Publisher Harper Business
Published 05/2010
Language English

The 2020 Workplace: How Innovative Companies Attract, Develop, and Keep Tomorrow's Employees Today

    By Jeanne C Meister, Karie Willyerd
The workplace of the future is being shaped today by Web 2.0 - a collection of breakthrough social media technologies - and the Millennial Generation, born after 1980. The entrance of these hyper-connected workers will put increased pressure on employers to overhaul their approach to talent management. "The 2020 Workplace" offers a practical game plan companies can use to transform their business; achieve compelling business results, such as increased innovation, improved customer connectedness, and engaged employees; and, compete more effectively in the global marketplace. Based on key findings from two surveys of global professionals, as well as case studies from organisations like Deloitte, Cisco, Bell Canada, Jet Blue, Nokia, and NASA, this book shows how the same social technologies that are used outside the company in marketing to connect with customers can be adapted for use inside the company to connect with employees. Jeanne C. Meister and Karie Willyerd include real-world examples of these practices in action, including a YouTube new-hire orientation contest, use of Twitter for sourcing job candidates, and a video game for new hires. In addition, the authors offer 20 predictions for the 2020 workplace and a glossary for those who have never texted, posted...

About the Author
Jeanne C. Meister is an internationally recognized thought leader, speaker, and author in enterprise learning. She is the author of Corporate Quality Universities and Corporate Universities, and her original research has been profiled in such publications as the Chronicle of Higher Education, CLO Magazine, Fast Company, Harvard Business Review Japan,and the Financial Times, among other publications. Meister is a member of the editorial board for CLO Magazine, and writes a monthly column, In Conclusion.

Karie Willyerd as Chief Learning Officer for Sun Microsystems, leads an organization responsible for employee, customer, partner and Sun community learning, conducting training and certification in Java and Solaris in over 130 countries. As CLO of Sun Microsystems, Karie has lead her department to win over 30 awards for innovations in learning and development. BusinessEconomicsFinance

Product Identifiers
9780061763274 — Hardcover