All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

    By Seth Godin
All marketers tell stories. And if they do it right, we believe them. A good story is where genuine customer satisfaction comes from. It's the source of profit and it's the future of your organisation. This book shows how to discover and tell authentic stories that set you and your products or service apart from the competition.
    ABOUT THE AUTHOR
Seth Godin is the author of twelve bestselling books, a popular blogger and a successful entrepreneur. His books have been translated into more than 35 languages. He founded Squidoo.com, one of the hundred most popular websites in the United States. Godin has been a columnist for Fast Company and the Harvard Business Review and has given thousands of keynote speeches for companies, governments and non-profit organizations.

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Availability Newly catalogued, not yet in stock
Published 04/2014
Publisher Brilliance Corporation
Language English
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