All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World (New)

    By Seth Godin
All marketers tell stories. And if they do it right, we believe them. A good story is where genuine customer satisfaction comes from. It's the source of profit and it's the future of your organisation. This book shows how to discover and tell authentic stories that set you and your products or service apart from the competition.

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Published 11/2009
Publisher Portfolio
Pages 220
Language English
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Product Identifiers
9781591843030 — Hardcover
9781480563193 — Compact Disc
9781591841005 — Hardcover
9781591845331 — Paperback