Art of the Start: The Time Tested, Battle-Hardened Guide for Anyone Starting Anything (Revised)

    By Guy Kawasaki
Guy Kawasaki is the former Chief Evangelist of Apple and cofounder of He is the author of 11 other books, including "Enchantment", "Reality""Check", "The Art of the Start", "Rules for Revolutionaries", "How to Drive Your Competition""Crazy", and "The Macintosh Way".Attract


"A successful entrepreneur requires three things: a garage, an idea, and this book--Guy's irrepressible guide to the raw essentials of life in a young company. I wish we could post all this information on Sequoia Capital's Web site because it would make our jobs much easier."--Michael Moritz, Sequoia Capital "When God made the universe, He took Guy's advice and started small and put his whole heart into it. Okay, not everything turned out perfect, but as "The Art of the Start" makes clear, there are no guarantees, only great opportunities. Read this book and then go do something wonderful."--Geoffrey Moore, author of "Crossing the Chasm" "This is a delightful, complete, and consummately practical entrepreneur's handbook--quintessential Kawasaki. Every person who wants to start a business should read it. And read the footnote on page eight. There's more good stuff in here, but this alone is worth the price of the book."--Clayton Christensen, author of "The Innovator's Dilemma" and "The Innovator's Solution" "I have built my business into an internationally famous brand, and yet after reading this book, I have this nearly uncontrollable urge to chuck my whole business and start all over again. Guy's book revealed so many things I had never even suspected and shattered so many of my illusions, that it read like a novel. I would love to be the bank for the people who read this book."--Jay Conrad Levinson, author of the Guerrilla Marketing series of books "As useful for the next great not-for-profit as for the next great VC-funded startup. Anyone trying to change the world should read "The Art of the Start". I wish it had been around when I started Teach for America."--Wendy Kopp, president and founder of Teach for America


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Your price: $17.09
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ISBN 9781101218440
Publish Date 09/08/2004
Publisher Penguin Group US
Language English
Availability Available

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