The Art of Woo: Using Strategic Persuasion to Sell Your Ideas

    By G Richard Shell, Mario Moussa
Professors Shell and Moussa offer readers a self-assessment aimed at determining their strengths and weaknesses and to discover which persuasion role fits their personality best.
G. Richard Shell is director of the Wharton Executive Negotiation Workshop at the Wharton School, where he is professor of legal studies, business ethics and management. His previous book is the award-winning "Bargaining for Advantage,"
Mario Moussa is a faculty member at the Wharton School and a principal of CFAR Inc., a management consulting firm.


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Posted August 21, 2007, 5:21 PM with category of Marketing
When the entire office completed our StrengthsFinder 2. 0 assessments, we were quite surprised by some of the strengths that emerged. We expected certain outcomes; for instance, Kate had "achiever," Todd had "futuristic. Read more


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ISBN 9780143114048
Language English
Pages 312
Publish Date 01/01/2009
Published 01/2009
Publisher Penguin Books
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