Art of Woo: Using Strategic Persuasion to Sell Your Ideas (New)

    By G Richard Shell, Mario Moussa
Professors Shell and Moussa offer readers a self-assessment aimed at determining their strengths and weaknesses and to discover which persuasion role fits their personality best.

    REVIEW QUOTES
"Ranging across history, from Charles Lindbergh to Sam Walton, the authors examine how savvy negotiators use persuasion-not confrontation-to achieve goals."
-"U.S. News & World Report"


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Publisher Penguin Books
Availability Available
Published 01/2009
Language English
Pages 312
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Product Identifiers
9780143114048 — Paperback
9781591841760 — Hardcover