Be the Elephant: Build a Bigger, Better Business

    By Steve Kaplan
In business, there's no standing still. The trick is to become an elephant "big" enough to make a difference, "healthy" enough to withstand financial currents, "strong" enough to influence your market and "smart "enough to avoid the pitfalls of growth.
With "Be the Elephant," bestselling author Steve Kaplan provides the business-growing playbook for every entrepreneur, CEO, sales professional, small business owner, and manager alike. The strategy, the process, the toolbox.
Written in a friendly, no-nonsense style, "Be the Elephant "takes the mystery and the fear out of growing bigger. It shows you how to address potential downsides, point by point, and provides a 25-question quiz to gauge your business's current health. There are lessons in strengthening sales, a business's front line. Vertical and horizontal growth. Risk versus reward. How to avoid the twin dilemmas inherent in growth grow too slowly and wither, or grow too fast and lose control. And finally, how to chart it and start it, from developing an all-important USP unique selling proposition to avoiding the Five Killer Mistakes that can ruin a company.
And from there, how to go forth and Be the Elephant"
    ABOUT THE AUTHOR
Steve Kaplan (Benecia, CA) is the CEO and cofounder of RYNO technology. Steve is a charter columnist for Solutions Integrator and was formally a columnist for Reseller Management.

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STAFF PICKS: Excerpt from Be the Elephant

Posted May 22, 2007, 2:50 PM with category of General Business
The new selection on our Excerpts blog is from the Preface of Be the Elephant: Build a Bigger, Better Business by Steve Kaplan. He helps readers understand the exact nature of their business by showing how to define objectives, identify risks, and get the operation on solid footing. Be the Elephant is the second book in a series aimed at helping solve the real issues faced by business owners, professionals, sales professionals, managers--anyone charged with growing any part of a business. Read more

NEWS: Be the Elephant: Build a Bigger, Better Business

Posted May 22, 2007, 2:40 PM with category of General Business
This excerpt is taken from the Preface of Be the Elephant: Build a Bigger, Better Business by Steve Kaplan. Kalplan combines dynamic advice, real-life experience, and a friendly, no-nonsense writing style to take the mystery and fear out of achieving significant business growth. He gets readers to understand the exact nature of their business by showing how to define objectives, identify risks, and get the operation on solid footing. Read more


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9780761144489
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ISBN 9780761144489
Language English
Pages 224
Publish Date 02/01/2007
Publisher Workman Publishing

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