In this work, noted consultant Erika Andersen helps the reader approach business and life strategically, explaining why it is important, what's involved in doing it, and how to do it.
Erika Andersen is the founder of Proteus International, a consulting firm that works with many major corporations, including Molson Coors Brewing, MTV Networks, Union Square Hospitality Group, PepsiCo, Comcast, and Madison Square Garden.
“[Erika Andersen is] to strategy what Suze Orman is to personal finance!”--Nancy Tellem, Senior Advisor to the CEO, CBS Corporation“[A] clear, practical and powerful approach for navigating through tough times.”--Bonnie Hammer, President, NBCU Cable Entertainment and Cable Studios “Unlike most experts in her field, Erika Andersen has an approach to being strategic that's sensible and accessible. With her, you feel capable of creating the business, career and life you want. She’s to strategy what Suze Orman is to personal finance!”--Nancy Tellem, President, CBS Paramount Television Network Entertainment Group “Over the past decade, in each of the companies I’ve led, I've relied on Erika Andersen to help me engage my senior team in getting clear about the future we want to create for our enterprise, and figuring out what it will take for us to get there. Her vision and strategy process helps us get our heads around c