Big Data Marketing: Engage Your Customers More Effectively and Drive Value

    By Lisa Arthur
Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches.
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Pages 192
Publisher John Wiley & Sons
Published 10/2013
Language English
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9781118733899 — Hardcover