Big Enough Company: Creating a Business That Works for You

    By Amy Abrams, Adelaide Lancaster
All entrepreneurs start their companies because they think it will give them freedom-freedom to work on their own terms, be their own bosses, and create a company that meets their needs. But so often the opposite happens, and they end up encumbered by businesses that bear little to no resemblance to those they had envisioned. They wind up working for their companies, but their companies don't work for them.

Despite the freedom that striking out on your own promises, most of the accepted wisdom on how to build a small business advocates a one- size-fits-all approach. So-called experts-and sometimes just well-meaning friends-urge business owners to grow fast, be more profitable, and imitate other successful start-ups. And while these tips may work for some, they fail to consider the astounding variety of values and motivations that individuals have for starting a business. Too often, owners sacrifice their personal satisfaction in order to conform to unnecessary (and often unworkable) standards.

Adelaide Lancaster and Amy Abrams have seen this problem for years when working with women entrepreneurs like themselves. They set out to explore how successful female business owners have grown their enterprises in a way that sustains their own personal goals and needs, not someone else's standards.

Drawing on the true stories of nearly 100 entrepreneurs, as well as their own experiences, Abrams and Lancaster guide readers through the best principles that really matter when you work for yourself. For instance: Figure out what's in it for "you" Clarify why you started your business and what you want to get out of it over the long haul. Find a role that suits your strengths: Identify where you add the most value and can have the most impact. Embrace experimentation: Trying new things gives you the opportunity to see what works and what doesn't and opens up unseen possibilities.

This book empowers entrepreneurs to ignore popular "wisdom" and peer pressure to take charge of their businesses in a way that will help them succeed on their own terms.


NEWS: Introducing the Candidates: Entrepreneurship & Finance

Posted December 21, 2011, 2:07 PM with category of General Business
Over the course of this week, we will be introducing, by category, the candidates for the 2011 800-CEO-READ Business Book Awards. Even though only one of the candidates can win the big prize, good business books deserve an audience, and perhaps one on this list will be the winning book. . Read more

JACK COVERT SELECTS: Jack Covert Selects - The Big Enough Company

Posted September 8, 2011, 9:41 PM with category of General Business
The Big Enough Company: Creating a Business That Works for You by Adelaide Lancaster and Amy Abrams, Portfolio, 288 pages, $25. 95, Hardcover, September 2011, ISBN 9781591844211 Entrepreneurship. Starting your own business. Read more

NEWS: O is for Optimism

Posted August 17, 2011, 4:00 PM with category of General Business
"D" words are being used quite liberally these days. Double Dip. Dollar. Read more

NEWS: Women in Business(books)

Posted June 22, 2011, 7:19 PM with category of General Business
As I (and many others) have noted, women business book authors make up a very small percentage of the category, and while the number is growing, often books by women are more niche-oriented or geared toward the personal, so don't get the powerful push or word-of-mouth that more general business books get. So I'd like to spend a little time talking about the books written by women that have landed on my desk recently: This spring, Anne Kreamer's book, It's Always Personal, first intrigued me--no, touched me--due to the personalized publisher copy being used to promote the book. Kreamer wrote: I was told when I started work that if I wanted to be professional, I should never let my feelings show at work--that emotion had nothing to do with success. Read more


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ISBN 9781101544297
Language English
Publish Date 09/14/2011
Publisher Portfolio

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