The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable

    By Seth Godin (Editor)
Most organizations are stuck in a rut. On one hand, they understand all the good things that will come with growth. On the other, they're petrified that growth means change, and change means risk, and risk means death. Nobody wants to screw up and ruin a good thing, so most companies (and individuals) just keep trying to be perfect at the things they've always done.

In 2003, Seth Godin's Purple Cow challenged organizations to become remarkable--to drive growth by standing out in a world full of brown cows. It struck a huge chord and stayed on the Business-Week bestseller list for nearly two years. You can hear countless brainstorming meetings where people refer to purple cows and say things like, "That's not good enough. We need to create a big moo!"

But how do you create a big moo--an insight so astounding that people can't help but remark on it, like digital TV recording (TiVo) or overnight shipping (FedEx), or the world's best vacuum cleaner (Dyson)? Godin worked with thirty-two of the world's smartest thinkers to answer this critical question. And the team--with the likes of Tom Peters, Malcolm Gladwell, Guy Kawasaki, Mark Cuban, Robyn Waters, Dave Balter, Red Maxwell, and Randall Rothenberg on board--created an incredibly useful book that's fun to read and perfect for groups to share, discuss, and apply.

The Big Moo is a simple book in the tradition of Fish and Don't Sweat the Small Stuff. Instead of lecturing you, it tells stories that stick to your ribs and light your fire. It will help you to create a culture that consistently delivers remarkable innovations.


NEWS: 2006 Bestsellers (a little late)

Posted March 27, 2007, 7:33 PM with category of General Business
Some folks started asking us for the 2006 bestsellers. Some how we forgot to do this right after the New Year, and I know many of you are dying to hear the results. One note on methodology: We award points to a book's position on our monthly list, as well as the number of months it appears on our lists. Read more

NEWS: Ben & Jackie

Posted March 8, 2007, 4:22 PM with category of General Business
Get ready for the second installment of the LeaveSmarter event series. In just two weeks, on Thursday, March 22, Ben McConnell and Jackie Huba will be in Milwaukee to talk about Citizen Marketers: When People are the Message. Ben and Jackie are writers and consultants based in Chicago. Read more


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ISBN: 9781591841036

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Language English
Pages 183
Published 11/2005
Publisher Portfolio

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