The Big Red Fez: How to Make Any Web Site Better
By Seth Godin
YOUR WEB SITE IS COSTING YOU MONEY. IT'S ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS. According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn't easy to see and easy to get, your visitor is gone with a quick click on the Back button. In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for more. And he's at his prickly stickler best using real-life examples to illustrate the essential truths and ridiculous fictions about how a web site should work. Packed with his inimitable wisdom and compelling hands-on applications, The Big Red Fez is a must-have tool for anyone working on the web.
Seth Godin is the author of twelve bestselling books, a popular blogger and a successful entrepreneur. His books have been translated into more than 35 languages. He founded Squidoo.com, one of the hundred most popular websites in the United States. Godin has been a columnist for Fast Company and the Harvard Business Review and has given thousands of keynote speeches for companies, governments and non-profit organizations.
JACK COVERT SELECTS: Jack Covert Selects - The Big Red Fez
Posted January 4, 2002, 8:24 PM with category of General BusinessThe Big Red Fez: How to Make any Web Site Better by Seth Godin, Simon & Schuster, 112 Pages, $11. 00 Paperback, January 2001, ISBN 0743227905 Dont let the title confuse you: The Big Red Fez is not about the Schriners, or, more appropriately for Milwaukee (the setting for Happy Days), Mr. Cs Grand Poobah hat. Read more
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