The Big Switch: Rewiring the World, from Edison to Google

    By Nicholas Carr
A hundred years ago, companies stopped producing their own power with steam engines and generators and plugged into the newly built electric grid. The cheap power pumped out by electric utilities not only changed how businesses operated but also brought the modern world into existence. Today a similar revolution is under way. Companies are dismantling their private computer systems and tapping into rich services delivered over the Internet. This time it s computing that s turning into a utility. The shift is already remaking the computer industry, bringing new competitors like Google to the fore and threatening traditional stalwarts like Microsoft and Dell. But the effects will reach much further. Cheap computing will ultimately change society as profoundly as cheap electricity did. In this lucid and compelling book, Nicholas Carr weaves together history, economics, and technology to explain why computing is changing and what it means for all of us."
Nicholas Carr is the author of The Shallows, a Pulitzer Prize finalist, as well as The Big Switch and Does IT Matter? His articles and essays have appeared in The Atlantic, the New York Times, the Wall Street Journal, Wired, and the New Republic, and he writes the widely read blog Rough Type. He has been writer-in-residence at the University of California, Berkeley, and an executive editor of the Harvard Business Review.


NEWS: The Shallows: Interview with Nicholas Carr

Posted June 1, 2010, 2:15 PM with category of General Business
Last year, Nicholas Carr wrote a book called The Big Switch on how computing was changing history, the economy, and our lives in powerful ways. His new book, The Shallows: What the Internet Is Doing to Our Brains addresses the issue from a different standpoint: That the internet, while extremely useful, is making us become more dependent on it, and in the process, is literally changing the neurological patterns in our brains, and thus, how we think. Controversial but insightful, this is the kind of book that makes you step aside from routines you didn't even realize you were a part of, and examine them. Read more

NEWS: The Future of Reading

Posted December 30, 2009, 5:18 PM with category of General Business
I was browsing NPR today and noticed a little article about e-books and Lynn Neary's take on what is happening and perhaps what will happen in the future to not only how we read books and get information - but also how it's written and distributed to the masses. It start off in a quirky way - about how we unsuspecting readers whouldn't have guessed that at the beginning of the decade we would have such a thing like an electronic book and that we would be reading them on our cell phones. Kind of puts things into perspective. Read more

NEWS: Channel Insider's 21 to Read

Posted May 27, 2009, 2:49 PM with category of General Business
Channel Insider recently posted a slide show of 21 Must Read Books for Business Success. It was compiled by asking "successful solution providers what books have both inspired them and shaped their approach to making their businesses a success. " You can get detailed descriptions of the books by viewing the slide show, but the list itself, with links, below. Read more

NEWS: 2008's International Best Sellers!

Posted February 2, 2009, 10:44 PM with category of General Business
I know, I know - it's kind of a bit late for New Year's Wishes, but I'm gonna do it anyway! I'm offering up our listing of what was HOT HOT HOT last year from our customers across the borders, times zones and bodies of water! Take time to see what was popular in Poland, on demand in Denmark, cool in Canada and intoxicating in India! Read more

NEWS: 2008 Best Sellers

Posted January 20, 2009, 2:00 PM with category of Publishing Industry
Below are our 2008 Best Sellers (links open in new windows/tabs) 1. How: Why How We Do Anything Means Everything. . Read more


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Language English
Pages 294
Published 06/01/2013
Publisher W. W. Norton & Company