Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

    By W Chan Kim, Renee Mauborgne
    ABOUT THE AUTHORS
W. Chan Kim is the Boston Consulting Group Bruce D. Henderson Chair Professor of Strategy and International Management at INSEAD. Renee Mauborgne is the INSEAD Distinguished Fellow and Professor of Strategy and Management. The authors split their time between Paris and the New York City area.

    REVIEW QUOTES

"This breakthrough book is essential for any strategist or entrepreneur who wants to move out of intensively competitive, shark-infested waters and into an opportunity- filled, open ocean." -- Business Insider


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ISBN 9781591396192
Language English
Pages 256
Publish Date 02/01/2005
Published 02/2005
Publisher Harvard Business School Press