Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (New)

    By W Chan Kim, Renee Mauborgne
Kim and Mauborgne present a non-competitive approach for achieving high business growth through the development of uncontested market space with practically limitless potential. Drawing upon a study of 150 strategic moves spanning more than 100 years and thirty industries, they explain how value innovation renders rivals obsolete and creates new
"This breakthrough book is essential for any strategist or entrepreneur who wants to move out of intensively competitive, shark-infested waters and into an opportunity- filled, open ocean." -- Business Insider



Your price: $23.96
LIST PRICE: $29.95

Hardcover Non-returnable Discounts
Quantity Price Discount
1 - 24 $23.96 20%
25 - 99 $20.96 30%
100 - 499 $19.47 35%
500 - 999 $18.87 37%

Need 1000 or more?

Additional discounts may be available. Please call 1-800-236-7323 for more information.

You may also place an order online at the highlighted discount for any quantity over 500.
Pages 256
Availability Available
Publisher Harvard Business School Press
Published 02/2005
Language English
Product Identifiers
9781591396192 — Hardcover