Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (New)

    By W Chan Kim, Renee Mauborgne
Kim and Mauborgne present a non-competitive approach for achieving high business growth through the development of uncontested market space with practically limitless potential. Drawing upon a study of 150 strategic moves spanning more than 100 years and thirty industries, they explain how value innovation renders rivals obsolete and creates new
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"This breakthrough book is essential for any strategist or entrepreneur who wants to move out of intensively competitive, shark-infested waters and into an opportunity- filled, open ocean." -- Business Insider

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Pages 256
Availability Available
Publisher Harvard Business School Press
Published 02/2005
Language English
Product Identifiers
9781591396192 — Hardcover