Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

    By W Chan Kim, Renee Mauborgne
W. Chan Kim is the Boston Consulting Group Bruce D. Henderson Chair Professor of Strategy and International Management at INSEAD. Renee Mauborgne is the INSEAD Distinguished Fellow and Professor of Strategy and Management. The authors split their time between Paris and the New York City area.


"This breakthrough book is essential for any strategist or entrepreneur who wants to move out of intensively competitive, shark-infested waters and into an opportunity- filled, open ocean." -- Business Insider


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ISBN 9781591396192
Publish Date 02/01/2005
Pages 256
Availability Out of print
Publisher Harvard Business School Press
Published 02/2005
Language English