Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements
From the Publisher:
How did the 360 year old scissor company, Fiskars, double its profit in key markets just by realizing its customers already formed a community of avid scrapbookers? How is Best Buy planning to dominate the market of sales of musical instruments? By understanding the Brains on Fire model of tapping movements and stepping away from the old school marketing "campaign" mentality.
"Brains on Fire" offers original, practical and actionable steps for creating a word of mouth movement for corporations, products, services and organizations. It will take readers step-by-step through the necessary actions they need to start a movement of their own. "Brains on Fire" describes 10 lessons to master and create a powerful, sustainable, word of mouth movement. These lessons are: Movements are about the Passion Conversation. Not the Product Conversation. Movements begin with the conversation. Movements have inspirational leadership. Movements have a barrier of entry. Movements empower people with knowledge. Movements have shared ownership. Movements have powerful identities. Movements live both online and offline. Movements make advocates feel like rockstars. Movements get results.
|App required||iOS or Google Play|
Hardcover Non-returnable Discounts
|1 - 24||$19.96||20%|
|25 - 99||$17.46||30%|
|100 - 499||$16.22||35%|
|500 - 999||$15.72||37%|
Need 1000 or more?
Additional discounts may be available. Please call 1-800-236-7323 for more information.
You may also place an order online at the highlighted discount for any quantity over 500.
|Publisher||John Wiley & Sons|
Interested in eBooks? — Please read our brief introduction before purchasing.