Brainsteering: A Better Approach to Breakthrough Ideas

    By Kevin P Coyne, Shawn T Coyne
Describes a fresh approach to creating more-and better-ideas called Brainsteering. This is a how-to manual that will entertain readers while helping them create innovative ideas they could ever have imagined in the past.
    ABOUT THE AUTHORS
Kevin P. Coyne is a senior teaching professor at the Goizueta Business School at Emory University and a former senior partner and leader of the worldwide strategy practice at McKinsey & Company.

Shawn T. Coyne is a management consultant with twenty-five years of experience in strategy, marketing, and organizational leadership at Procter & Gamble, McKinsey & Company, and other leading firms.

Kevin and Shawn are the managing directors of The Coyne Partnership, a boutique consulting firm serving senior executives and boards of directors in both the private and public sectors. Their articles have appeared in the Harvard Business Review, McKinsey Quarterly, Sloan Management Review, and on BusinessWeek.com, and they have been featured throughout the media, including the Wall Street Journal, New York Times, BusinessWeek, CNBC, NPR, and Fox Business News. Kevin P. Coyne is a senior teaching professor at the Goizueta Business School at Emory University and a former senior partner and leader of the worldwide strategy practice at McKinsey & Company.

Shawn T. Coyne is a management consultant with twenty-five years of experience in strategy, marketing, and organizational leadership at Procter & Gamble, McKinsey & Company, and other leading firms.

Kevin and Shawn are the managing directors of The Coyne Partnership, a boutique consulting firm serving senior executives and boards of directors in both the private and public sectors. Their articles have appeared in the Harvard Business Review, McKinsey Quarterly, Sloan Management Review, and on BusinessWeek.com, and they have been featured throughout the media, including the Wall Street Journal, New York Times, BusinessWeek, CNBC, NPR, and Fox Business News.


    REVIEW QUOTES

"The authors pepper their narrative with [...] idea-sparkers, with an appendix that is worth the cover price... [I]f the book evokes a few creative ideas, it will have done good service."--Kirkus Reviews


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9780062006196
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ISBN 9780062042255
Language English
Publish Date 02/28/2011
Publisher HarperCollins

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