Brand Hijack: Marketing Without Marketing

    By Alex Wipperfurth
A guide to successful branding without typical marketing practices introduces the concept of consumer-driven, or word-of-mouth, branding, in a practical guide that addresses such challenges as media saturation, consumer evolution, and the erosion of image marketing. 50,000 first printing.
    ABOUT THE AUTHOR
Alex Wipperfrth, called a marketing subversive... The guy who will make your brands cool by "Adweek," is a partner at marketing boutique Plan B in San Francisco. He helps brands like Pabst Blue Ribbon, Napster, and Dr. Martens appear like serendipitous accidents.

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ISBN 9781591840787
Language English
Pages 280
Publish Date 02/01/2005
Publisher Portfolio