Brand Relevance: Making Competitors Irrelevant

    By David a Aaker
This ground-breaking book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition.
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9780470613580

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Pages 381
Availability Available
Publisher Jossey Bass
Published 01/2011
Language English
Product Identifiers
9780470613580 — Hardcover