Brand Thinking and Other Noble Pursuits

    By Debbie Millman
We are now living in a world with over one hundred brands of bottled water. The United States alone is home to over 45,000 shopping malls. And there are more than 19 million customized beverage choices a barista can whip up at your local Starbucks. Whether it's good or bad, the real question is "why" we behave this way in the first place. Why do we telegraph our affiliations or our beliefs with symbols, signs, and codes?
"Brand Thinking and Other Noble Pursuits" contains twenty interviews with the world's leading designers and thinkers in branding. The interviews contain spirited views on how and why humans have branded the world around us, and the ideas, inventions, and insight inherent in the search.
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ISBN: 9781621532477
Language English
Pages 324
Published 05/2013
Publisher Allworth Press
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