Building Routes to Customers: Proven Strategies for Profitable Growth

Hardcover Non-returnable Discount
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Pages Hardcover: 196
Availability Hardcover: Available
Publisher Hardcover: Springer
Published Hardcover: 02/2009
Language English

Building Routes to Customers: Proven Strategies for Profitable Growth

By Antoine Leboyer, Jean Claude Malraison, Peter Raulerson
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Price by Quantity
$39.99


In this book, the authors reveal the principles of the 'Routes-to-Market' (RTM) approach that have been implemented in leading companies around the world to analyze customer support options, manage sales force deployment and optimize spending for market penetration.
Product Identifiers
9780387799506 — Hardcover