Building Routes to Customers: Proven Strategies for Profitable Growth

    By Antoine Leboyer, Jean Claude Malraison, Peter Raulerson
In this book, the authors reveal the principles of the 'Routes-to-Market' (RTM) approach that have been implemented in leading companies around the world to analyze customer support options, manage sales force deployment and optimize spending for market penetration.

 
Building Routes to Customers: Proven Strategies for Profitable Growth

  Format

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Pages 196
Availability Available
Publisher Springer
Published 02/2009
Language English

Product Identifiers
9780387799506 — Hardcover