Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

    By Tim Brown
This book introduces the concept of design thinking, the collaborative process by which the designer's sensibilities and methods are employed to match people's needs not only with what is technically feasible but with a viable business plan. The book is written by the CEO of IDEO, ranked one of the ten most innovative world companies.

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Language English
Published 09/2009
Publisher Harper Business
Availability Available
Pages 264
Product Identifiers
9780061766084 — Hardcover