Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation — Business Books in Bulk - 800-CEO-READ

Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

    By Tim Brown

The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities.

This book introduces the idea of design thinking the collaborative process by which the designer s sensibilities and methods are employed to match people s needs not only with what is technically feasible and a viable business strategy. In short design thinking converts need into demand. It s a human centered approach to problem solving that helps people and organizations become more innovative and more creative.

Design thinking is not just applicable to so called creative industries or people who work in the design field. It s a methodology that has been used by organizations such as Kaiser Permanente to icnrease the quality of patient care by re examining the ways that their nurses manage shift change or Kraft to rethink supply chain management. This is not a book by designers for designers; this is a book for creative leaders seeking to infuse design thinking into every level of an organization product or service to drive new alternatives for business and society."


NEWS: The 800-CEO-READ Business Book Awards of 2009

Posted December 15, 2009, 3:00 PM with category of General Business
The 800-CEO-READ Business Book of the Year Too Big to Fail: The Inside Story of How Wall Street and Washington Fought to Save the Financial System—And Themselves by Andrew Ross Sorkin, Viking Books, 624 pages, $32. 95 Even though Too Big to Fail was written during the same year the financial collapse occurred, Andrew Ross Sorkin has written what we predict will be the definitive book on the subject. Sorkin not only tells a gripping “perfect storm” story—reporting the gory details as our 401k’s disappeared and our financial system became nationalized—but he humanizes the players as well, resulting in an imminently readable, albeit lengthy, book. Read more

NEWS: Inc. Magazine's Best Books for Business Owners

Posted December 14, 2009, 7:35 PM with category of General Business
Jack was asked—along with author and editor-at-large Bo Burlingham, Inc. 's Leigh Buchanan, columnist Joel Spolsky, and Zappos CEO Tony Hsieh—to recommend books for Inc. Magazine's list of The Best Books for Business Owners of 2009. Read more


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ISBN 9780061937743
Language English
Publish Date 09/28/2009
Publisher HarperCollins

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