Chief Culture Officer: How to Create a Living, Breathing Corporation

    By Grant Mc Cracken
For too long, corporations have ignored culture - to their great disadvantage. In 'Chief Culture Officer', anthropologist and consultant Grant McCracken reintroduces culture to bottom-line business plans.
Grant McCracken, an anthropologist, has studied American culture and business for twenty-five years. He is the author of several books, most recently Chief Culture Officer: How to Create a Living, Breathing Corporation.


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ISBN: 9780465022045

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Language English
Pages 262
Published 05/2011
Publisher Basic Books (AZ)

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