Chief Culture Officer: How to Create a Living, Breathing Corporation

    By Grant Mc Cracken
For too long, corporations have ignored culture - to their great disadvantage. In 'Chief Culture Officer', anthropologist and consultant Grant McCracken reintroduces culture to bottom-line business plans.

 
Chief Culture Officer: How to Create a Living, Breathing Corporation

  Format

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Pages 262
Publisher Basic Books (Az)
Published 11/2009
Language English

Product Identifiers
9780465018321 — Hardcover
9780465022045 — Paperback