Citizen Marketers: When People Are the Message

    By Ben Mc Connell, Jackie Huba
The authors present a selection of case studies of people and organisations fueling the growth of citizen marketing. They clarify the context and importance of technological and societal shifts that are changing the nature of customer expectations and relationships.

THINKER IN RESIDENCE: Thinker in Residence: Jackie Huba on Business & Books

Posted May 3, 2013, 7:28 PM with category of Marketing
In our final Thinker in Residence installment on Jackie Huba, author of Monster Loyalty, we asked Huba to share with us the business question that most inspires her and what books have most influenced her. Read on and enjoy Huba's take on business and books. Read more

THINKER IN RESIDENCE: Thinker in Residence: Q&A with Jackie Huba

Posted May 2, 2013, 7:19 PM with category of General Business
If companies are just trying to “become more talked about” for its own sake, it’s not going to take off. They need to make sure there’s substance to what they’re communicating and that it really is a conversation. ~Jackie Huba Read more

THINKER IN RESIDENCE: Thinker in Residence: Jackie Huba, author of Monster Loyalty

Posted May 1, 2013, 6:37 PM with category of General Business
Jackie Huba is the co-author of two books on customer loyalty. Citizen Marketers: When People are the Message documents the emerging world of social media and how brands should begin to embrace a participatory culture. Read more

NEWS: April 2008 International Best Sellers

Posted May 5, 2008, 3:08 PM with category of General Business
Here are our TOP 10 business books that people across the world are reading: 1) Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne - Malaysia 2) Fire Them Up! by Carmine Gall - Norway 3) One Billion Customers by James McGregor - Switzerland 4) It's Not About the Coffee by Howard Behar - Canada 5) Citizen Marketers by Ben McConnell and Jackie Huba - United Kingdom 6) Rules to Break and Laws to Follow by Don Peppers and Martha Rogers, PhD - Singapore 7) Leadership from the Inside Out by Kevin Cashman - The Netherlands 8) Who's Your City? Read more

NEWS: 800-CEO-READ 2007 Best Sellers

Posted February 5, 2008, 2:12 PM with category of General Business
Below you'll find the list of our top 25 bestsellers for 2007. Congratulations and thanks to everyone on the list! The Speed of Trust: The One Thing that Changes Everything by Stephen M. Read more


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Language English
Pages 223
Published 01/2007
Publisher Kaplan Business