Citizen Marketers: When People Are the Message

    By Ben Mc Connell, Jackie Huba
The authors present a selection of case studies of people and organisations fueling the growth of citizen marketing. They clarify the context and importance of technological and societal shifts that are changing the nature of customer expectations and relationships.

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Pages 223
Publisher Kaplan Business
Published 01/2007
Language English
Product Identifiers
9781419596063 — Hardcover