"The Cluetrain Manifesto" began as a Web site (cluetrain.com) in 1999 when the authors, who have worked variously at IBM, Sun Microsystems, the "Linux Journal," and NPR, posted 95 theses about the new reality of the networked marketplace. Ten years after its original publication, their message remains more relevant than ever. For example, thesis no. 2: "Markets consist of human beings, not demographic sectors"; thesis no. 20: "Companies need to realize their markets are often laughing. At them." The book enlarges on these themes through dozens of stories and observations about business in America and how the Internet will continue to change it all.
With a new introduction and chapters by the authors, and commentary by Jake McKee, JP Rangaswami, and Dan Gillmor, this book is essential reading for anybody interested in the Internet and e-commerce, and is especially vital for businesses navigating the topography of the wired marketplace.
Levine was web architect for Sun Microsystems' Java Software group. Currently he is co-founder and CTO of Mancala, Inc.
Locke publishes Entropy Gradient Reversals from Boulder, Colorado, He has worked for Fujitsu, Ricoh, Carnegie Mellon University, Mecklermedia, MCI, and IBM, and has written extensively for publicatioins such as Forbes, Byte, Internet World, Information Week, and The Industry Standard.
Searls is senior editor for Linux Journal. He is also president of The Searls Group, the Silicon Valley marketing consultancy.
David Weinberger is the co-author of the international bestseller "The Cluetrain Manifesto" and the author of "Small Pieces Loosely Joined," A fellow at Harvard University, Weinberger writes for such publications as "Wired" and the "Harvard Business Review" and is a frequent commentator for NPR's "All Things Considered," In 1994, he founded Evident Marketing, a strategic marketing firm on technology issues. He lives in Boston.
JACK COVERT SELECTS: Books for Understanding Social Media
Posted June 5, 2009, 5:51 PM with category of General Business
Everybody has been asking us what books they should read to understand social media. People are trying to make sense of this newly connected world. How does Facebook affect my business?