Cluetrain Manifesto (Anniversary)
With a new introduction and chapters by the authors, and commentary by Jake McKee, JP Rangaswami, and Dan Gillmor, this book is essential reading for anybody interested in the Internet and e-commerce, and is especially vital for businesses navigating the topography of the wired marketplace.
"You might not agree with everything these Web provocateurs say...but you will ignore their ideas at your own peril."
"Wall Street Journal"
"The pretentious, strident and absolutely brilliant creation of four marketing gurus who have renounced marketing-as-usual."
"A book written early enough to not even contain the word 'blog, ' but more relevant now than ever."
"The Gazette" (Montreal)
"The reason [this book] is still so attractive for businesspeople is that the four authors are, primarily, tech guys...so their thoughts are pure, focused and very different from business-oriented authors."
"A weighty work that gets at the heart of the matter: the powerful impact the Internet has had and will continue to have."
"The Star" (South Africa)
"Almost 10 years ago [this] seminal book...set out to examine the challenges to business that the internet posed...Well into the first decade of the brave new 21st century, it is clear that the changes these prophets spoke of are irreversible."
"Harvard Business Review"
"While others work on turning the Internet into the perfect medium for reaching traditional business goals, these four Net-philes hope cyberspace will give commerce a 'human voice'"
"The Miami Herald"
"One of the best, most eye-opening books I ever read about marketing...as potent and relevant now as it was when it came out."
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|Publisher||Basic Books (AZ)|
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