Contagious: Why Things Catch on

    By Jonah Berger
What makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

Wharton marketing professor Jonah Berger has spent the last decade answering these questions. Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Contagious combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most seemingly boring products there is: a blender.

If you’ve wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. The book also provides a set of specific, actionable techniques for helping information spread—for designing messages, advertisements, and information that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.
    ABOUT THE AUTHOR
Jonah Berger is Associate Professor of Marketing at the Wharton School at the University of Pennsylvania. His research has been published in top-tier academic journals, and popular accounts of his work have appeared in "The" "New York Times", "The Wall Street Journal", "Science", "Harvard Business Review", and more. His research has also been featured in the "New York Times" "Magazine"'s "Year in Ideas." Berger has been recognized with a number of awards for both scholarship and teaching. He lives in Philadelphia, Pennsylvania.

    RELATED ARTICLES

NEWS: The 2013 800-CEO-READ Business Book Awards Shortlist: Marketing & Sales

Posted December 11, 2013, 10:44 PM with category of Marketing
Over the course of this week, we will be posting the shortlist selections for our 8 business book categories: General Business, Leadership, Management, Innovation/Creativity, Small Business/Entrepreneurship, Marketing/Sales, Personal Development, Finance. On Monday, December 16th, we'll announce the 8 category winners! In early January, the overall winner of the 2013 800-CEO-READ Business Book Awards will be awarded, so stay tuned to The Daily Blog for all the good news. Read more

NEWS: Sketchnotes on Brains on Fire: The 2013 F.I.R.E. Sessions

Posted January 31, 2013, 9:03 PM with category of Marketing
A few weeks ago I reviewed Mike Rohde's The Sketchnote Handbook. This week Tuesday, as Jon and I were sitting inside Greenville's Peace Center, eagerly anticipating the start of Brains on Fire's 2013 F. I. Read more


    SHARE THIS
Embedicon
 
9781476776682
eBook

  Choose a format
  •   For use in United States   United-states-16

Your price: $16.19/ea

App required iOS or Google Play
DRM Yes
ISBN 9781451686593
Language English
Publish Date 03/04/2013
Published 03/04/2013
Publisher Simon & Schuster