Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite

    By Elizabeth Marshall, Michael Port
Traditional sales models, including the typical jargon and tactics, are outdated and in need of a serious makeover. This text presents not just a novel idea, but an entirely sound approach to building better relationships and closing more sales.

 
Large

  Format

Product Identifiers
9780470237908 — Hardcover