Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
Geoffrey A. Moore is the author of four bestselling, highly infl uential business books: "Crossing the Chasm, Inside the Tornado, The Gorilla Game," and "Living on the Fault Line," He has made the understanding and effective exploitation of disruptive technologies the core of his lifeas work. He is a managing director with TCG Advisors, a consulting firm specializing in strategy and business transformation services, and a venture partner with Mohr Davidow Ventures.
NEWS: Second Acts and our Paperback
Posted August 24, 2011, 8:41 PM with category of General Business
With weary conviction, F. Scott Fitzgerald wrote near the end of his life that "There are no second acts in American lives. " He gets picked on a lot for that, mostly because it's an easy and somewhat eloquent introduction to the many stories that get written about second acts in American life.
STAFF PICKS: In the Books - Off to the Printers XII
Posted January 11, 2011, 7:53 PM with category of The Company
In another installment from the annual review of business books we produced last year, we have an article from friend and former president of the company, Todd Sattersten. In it, he discusses the meta-themes in business thought that he and Jack uncovered as they spent 18 months compiling, reading, choosing and writing The 100 Best Business Books of All Time.
The Five Universal Themes in Business BY TODD SATTERSTEN
What happens when you spend 18 months reading the best in business literature?
NEWS: The Keen Thinker Vol 12
Posted November 30, 2010, 7:14 PM with category of General Business
We released our 12th volume of The Keen Thinker. In addition to a list of some of the very best business books, we also compiled a treasure trove of great business book information, including:
Chris Guillebeau and Sally Hogshead headline 800-CEO-READ's Author Pow Wow! Making Connections | THE 8CR POW WOW est.
NEWS: Crowdsourced Entrepreneurial Reads
Posted September 14, 2009, 7:17 PM with category of General Business
A few weeks ago, Fred Wilson from avc. com kicked up interest in books that entreprenuers should read. Fred, in particular, made the point that "there is way more insight to be gained from stories than from business books.
NEWS: Channel Insider's 21 to Read
Posted May 27, 2009, 2:49 PM with category of General Business
Channel Insider recently posted a slide show of 21 Must Read Books for Business Success. It was compiled by asking "successful solution providers what books have both inspired them and shaped their approach to making their businesses a success. " You can get detailed descriptions of the books by viewing the slide show, but the list itself, with links, below.