Curse of the Mogul: What's Wrong with the World's Leading Media Companies

    By Bruce C Greenwald, Jonathan a Knee, Ava Seave
Through fresh analysis and case studies, this book exposes the strategic failures underlying the consistently poor performance of media companies. Have the fastest growing media companies been better or worse investments? This book explores this question and much more.

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ISBN: 9781591843900

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Pages 312
Availability Available
Publisher Portfolio
Published 02/2011
Language English

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