Design Like Apple: Seven Principles for Creating Insanely Great Products, Services, and Experiences
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Design Like Apple: Seven Principles for Creating Insanely Great Products, Services, and Experiences

    By John Edson
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   SUMMARY
Implement the same principles that shaped Apple's approach to design

Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail--ifrom the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer.

"Design Like Apple" uncovers the lessons from Apple's unique approach to product creation, manufacturing, delivery, and customer experience.Offers behind-the-scenes stories from current and recent Apple insiders Draws on case studies from other companies that have mastered the creative application of design to create outrageous business results Delivers how-to lessons across design, marketing, and business strategy

Bridging creativity and commerce, this book will show you to how to truly "Design Like Apple."

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9781118290316 — Hardcover