Designing for Growth: A Design Thinking Tool Kit for Managers

Hardcover Non-returnable Discounts
Quantity Price Discount
1 - 24 $23.96 20%
25 - 99 $20.96 30%
100 - 499 $19.47 35%
500 + $18.87 37%

LIST PRICE: $29.95


Pages 227
Availability Available
Publisher Columbia Business School Publishing
Published 06/2011
Language English

Designing for Growth: A Design Thinking Tool Kit for Managers

    By Jeanne Liedtka, Tim Ogilvie
Format
Price
$29.95
   SUMMARY

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential.

Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.

Product Identifiers
9780231158381 — Hardcover