Different: Escaping the Competitive Herd

Hardcover Non-returnable Discount
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1 - 24 $20.80 20%
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LIST PRICE: $26.00




Bestseller
April
2012

Bestseller
February
2012

Bestseller
March
2011

Bestseller
October
2010

Bestseller
August
2010

Bestseller
July
2010


Publisher Hardcover: Crown Business
Paperback: Crown Business
Published Hardcover: 04/2010
Paperback: 09/2011
Language English
Pages Hardcover: 268
Paperback: 268
Availability Paperback: Available

Different: Escaping the Competitive Herd

By Youngme Moon
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Price by Quantity
$20.80


From the Publisher:
Why trying to be the best ... competing like crazy ... makes you mediocre
Every few years a book--through a combination of the author's unique voice, storytelling ability, wit, and insight--simply breaks the mold. Bill Bryson's "A Walk in""the Woods" is one example. Richard Feynman's ""Surely You're Joking, Mr. Feynman!"" is another.
Now comes Youngme Moon's "Different, "a book""for "people who don't read business books." Actually, it's more like a personal conversation with a friend who has thought deeply about how the world works ... and who gets you to see that world in a completely new light.
If there is one strain of conventional wisdom pervading every company in every industry, it's the absolute importance of "competing like crazy." Youngme Moon's message is simply "Get off this treadmill that's taking you nowhere. Going tit for tat and adding features, augmentations, and gimmicks to beat the competition has the perverse result of making you like everyone else." "Different" provides a highly original perspective on what it means to offer something that is "meaningfully" different--different in a manner that is both fundamental and comprehensive.
Youngme Moon identifies the outliers, the mavericks, the iconoclasts--the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even "hostile," almost daring you to buy what they are selling. The MINI Cooper was launched with fearless abandon: "Worried that this car is too small? Look here. It's even smaller than you think."
These are players that strike a genuine chord with even the most jaded consumers. In fact, almost every success story of the past two decades has been an exception to the rule. Simply go to your computer and compare AOL and Yahoo! with Google. The former pile on feature upon feature to their home pages, while Google is like an austere boutique, dominating a category filled with "extras."
"Different" shows how to succeed in a world where conformity reigns...but exceptions rule.

"From the Hardcover edition."


BusinessEconomicsFinance
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Product Identifiers
9780307460851 — Hardcover
9780307460868 — Paperback