Dollarization Discipline: How Smart Companies Create Customer Value...and Profit from It
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Hardcover

Dollarization Discipline: How Smart Companies Create Customer Value...and Profit from It

    By Jeffrey J Fox, Richard C Gregory
Format
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$35.00
   SUMMARY
How companies turn value--added into real profits The Dollarization Discipline shows organizations and marketers how to effectively communicate the economic value created by their products and services.
Product Identifiers
9780471659501 — Hardcover