Drive: The Surprising Truth about What Motivates Us

    By Daniel H Pink
Forget everything you thought you knew about how to motivate people--at work, at school, at home. It's wrong. As Daniel H. Pink (author of" To Sell Is Human: The Surprising Truth About Motivating Others") explains in his paradigm-shattering book "Drive," the secret to high performance and satisfaction in today's world is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.
Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does--and how that affects every aspect of our lives. He demonstrates that while the old-fashioned carrot-and-stick approach worked successfully in the 20th century, it's precisely the "wrong" way to motivate people for today's challenges. In "Drive," he reveals the three elements of true motivation:
*Autonomy--the desire to direct our own lives
*Mastery--the urge to get better and better at something that matters
*Purpose--the yearning to do what we do in the service of something larger than ourselves
Along the way, he takes us to companies that are enlisting new approaches to motivation and introduces us to the scientists and entrepreneurs who are pointing a bold way forward.
"Drive" is bursting with big ideas--the rare book that will change how you think and transform how you live.
    ABOUT THE AUTHOR
Daniel H. Pink is a former White House speechwriter and the author of the bestseller Free Agent Nation, A contributing editor at Wired magazine, he has written on work, business, and politics for The New York Times, Harvard Business Review, Slate, Salon, Fast Company, and other publications. He has also lectured to corporations, universities, and associations around the world on economic transformation and business strategy, and has analyzed commercial and social trends for dozens of television and radio programs.

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Publisher Riverhead Books
Availability Available
Published 04/01/2011
Language English
Pages 260