Fascinate: Your 7 Triggers to Persuasion and Captivation

    By Sally Hogshead
Examines the principles behind fascination and explores how they can be used to influence a wide range of decisions, from which brand of frozen peas to buy and which company to join to which book to read and where to vacation.
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Pages 288
Availability Available
Publisher Harper Business
Published 02/2010
Language English
Product Identifiers
9780061714702 — Hardcover