Fascinate: Your 7 Triggers to Persuasion and Captivation

    By Sally Hogshead
Examines the principles behind fascination and explores how they can be used to influence a wide range of decisions, from which brand of frozen peas to buy and which company to join to which book to read and where to vacation.
    ABOUT THE AUTHOR
Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early twenties, writing ads that fascinated millions of consumers. Her internationally acclaimed book Fascinate: Your 7 Triggers to Persuasion and Captivation has been translated into over a dozen languages. The science of fascination is based on Hogshead's decade of research with 250,000 initial participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives. She frequently appears in national media, including NBC's Today show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence.

    REVIEW QUOTES

"This is a transformative work, a beautifully written book that will forever change the way you see the world. I loved it. Let me be really clear: you need to buy this book, devour it, absorb it and then buy copies for your colleagues. A lot of copies."--Seth Godin, author of Linchpin

"As Hogshead wends her way around the world of fascination, her citations are funny and apt, even educational... Fascinate is a fascinating book..."--Richard Pachter, Miami Herald


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Publish Date 02/08/2010
ISBN 9780061966163
Publisher HarperCollins
Language English