Firms of Endearment: How World-Class Companies Profit from Passion and Purpose

    By Rajendra S Sisodia, David B Wolfe, Jagdish N Sheth
Today's best companies "get it." From Costco(R) to Commerce Bank, Wegmans to Whole Foods(R) they're becoming the ultimate value creators. They're generating "every" form of value that matters: "emotional, experiential, social, and financial." And they're doing it for "all" their stakeholders. Not because it's "politically correct" "because it's the only path to long-term competitive advantage." These are the "Firms of Endearment." Companies people "love" doing business with. "Love" partnering with. "Love" working for. "Love" investing in. Companies for whom "loyalty" isn't just real: it's palpable, and driving unbeatable advantages in everything from marketing to recruitment. You need to become one of those companies. This book will show you how. You'll find specific, practical guidance on transforming every relationship you have: with customers, associates, partners, investors, and society. If you want to be great--"truly" great--"this" is your blueprint. We're entering an Age of Transcendence, as people increasingly search for higher meaning in their lives, not just more possessions. This is transforming the marketplace, the workplace, the very soul of capitalism. Increasingly, today's most successful companies are bringing love, joy, authenticity, empathy, and soulfulness into their businesses: they are delivering emotional, experiential, and social value-not just profits. "Firms of Endearment" illuminates this, the most fundamental transformation in capitalism since Adam Smith. It's not about "corporate social responsibility" it's about building companies that can sustain success in a radically new era. It's about great companies like IDEO and IKEA(R), Commerce Bank and Costco(R), Wegmans and Whole Foods(R) how they earn the powerful loyalty and affection that enables truly breathtaking performance. This book is about gaining "share of heart," not just share of wallet. It's about aligning stakeholders' interests, not just juggling them. It's about building companies that leave the world a better place. Most of all, it's about why you "must" do all this, or risk being left in the dust... and "how to get there" from wherever you are now.
Sisodia has taught management and marketing courses at Boston University and George Mason University, and is currently Trustee Professor of Marketing and the founder and Director of the Center for Marketing Technology at Bentley College in Waltham, Massachusetts. Jagdish N. Sheth is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School and the founder of the Center for Relationship Marketing (CRM) at Emory University. Prior to his present position, he was the Robert E. Brooker Professor of Marketing at the University of Southern California and the founder of the Center for Telecommunications Management; the Walter H. Stellner Distinguished Professor of Marketing at the University of Illinois, and on the faculty of Columbia University, as well as the Massachusetts Institute of Technology. Dr. Sheth is nationally and internationally known for his scholarly contributions in Consumer Behavior, Marketing, Global Competition, and Strategic Thinking. Jag has published more than 200 books and research papers in different areas of marketing. His book The Theory of Buyer Behavior (1969) with John A. Howard is a classic in the field. He is also a co-author of Marketing Theory: Evolution and Evaluation (1988), Consumption Values and Market Choices (1991), Clients for Life (2000), ValueSpace: Winning the Battle for Market Leadership (2001), and The Rule of Three (2002). Professor Sheth has worked for numerous industries and companies in the United States, Europe, and Asia, both as an Advisor and as a Seminar Leader. His clients include AT&T, BellSouth, Comstream, Cox Communications, Ford, Motorola, Nortel, 3M, Whirlpool, and many more. He has offered more than 6,000 presentations in at least 20 countries.


NEWS: Another List

Posted December 13, 2007, 9:36 PM with category of General Business
Rebecca pointed us all to Amazon's Best Books of 2007 last month, and in light of all the other lists coming out lately, I thought it'd be a good idea to revisit that list and highlight the business titles on it. There were three business categories--Business, Business Narratives, and Finance & Investing. So without further ado, the choice of Amazon's editors were. Read more

JACK COVERT SELECTS: Jack Covert Selects: Firms of Endearment

Posted March 14, 2007, 1:07 PM with category of General Business
Firms of Endearment: How World-Class Companies Profit from Passion and Purpose by Raj Sisodia, Jag Sheth, and David B. Wolfe, Wharton School Publishing, 272 pages, $27. 95, Hardcover, January 2007, ISBN 0131873725 (ISBN 13: 9780131873728) I’m not one to jump on the latest fad (though it is true that I did like Hootie and the Blowfish in their heyday—they are actually good! Read more


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ISBN 9780132716178
Language English
Publish Date 01/29/2003
Publisher FT Press

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