Forgotten Half of Change: Achieving Greater Creativity Through Changes in Perception
What is the forgotten half of change? Luc de Brabandere, Europe's bestselling author on business innovation, says that it is the necessity for an individual or organization to change their perception of reality before they can change the physical reality itself. No longer can a single big idea carry a company forward in the global marketplace, says de Brabandere. Discovering and sustaining creativity is one of the most pressing needs for corporations in the world today. However, true innovation can only be had if an organization is willing to break the rules that have locked it into a way of thinking.
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