Free Prize Inside!: How to Make a Purple Cow

    By Seth Godin
How to find the ?soft innovation? that will make your product, service, school, church, or career worth talking about
We live in an era of too much noise, too much clutter, too many choices, and too much spam. And as Seth Godin's 200,000-copy bestseller "Purple Cow" taught the business world, the old ways of marketing simply don't work anymore. The best way to sell anything these days is through word of mouth?and the only real way to get word of mouth is to create something remarkable.
"Free Prize Inside," the sequel to "Purple Cow," explains how to do just that. It's jammed with practical ideas you can use right now to make your product or service remarkable, so that it will virtually sell itself.
Remember when cereal came with a free prize inside? Even if you already liked the cereal, it was the little plastic toy that made it irresistible. Godin explains how you can think of a bonus that will make your customers feel just as excited, no matter what business you?re in. Consider these free prizes:
The Tupperware party, which turned buying plastic bowls into a social event
Flintstones vitamins, which turned a serious product into something fun
The free change-counting machine at every Commerce Bank branch
The little blue box from Tiffany, which makes people happy before they even open it
This book offers a way to create free prizes quickly, cheaply, and reliably?and persuade others in your organization to help you bring them to life.
    ABOUT THE AUTHOR
Seth Godin is the author of twelve bestselling books, a popular blogger and a successful entrepreneur. His books have been translated into more than 35 languages. He founded Squidoo.com, one of the hundred most popular websites in the United States. Godin has been a columnist for Fast Company and the Harvard Business Review and has given thousands of keynote speeches for companies, governments and non-profit organizations.

    REVIEW QUOTES

"Seth Godin may be the best intuitive marketer alive today."


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ISBN 9781591841678
Language English
Pages 239
Publish Date 05/01/2007
Published 05/2007
Publisher Portfolio

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