Free Prize Inside!: How to Make a Purple Cow
By Seth Godin
Godins follow-up to the bestselling Purple Cow is a fun guide to doing innovative marketing that really works when the traditional approaches have all stopped working.
Seth Godin is the author of twelve bestselling books, a popular blogger and a successful entrepreneur. His books have been translated into more than 35 languages. He founded Squidoo.com, one of the hundred most popular websites in the United States. Godin has been a columnist for Fast Company and the Harvard Business Review and has given thousands of keynote speeches for companies, governments and non-profit organizations.
"Seth Godin may be the best intuitive marketer alive today."
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