Getting to Plan B: Breaking Through to a Better Business Model

    By John Mullins, Randy Komisar
Succeeding with a new business whether in a corporation or a venture-based setting requires taking a leap of faith. But in order to grow, the business will need to morph and adjust many times before it meets the needs of a viable market. This book guides you through steps to effectively reinvent your business model.
    ABOUT THE AUTHORS
John Mullins, a veteran of three entrepreneurial ventures, teaches and studies entrepreneurship and the management and financing of rapidly growing businesses, as a professor, at the London Business School and the University of Denver. He holds an MBA from the Stanford Graduate School of Business and a PhD in Marketing from the University of Minnesota. He is co-author of "Marketing Management" "A strategic decision making approach "(McGraw Hill/ Irwin 2002) and of "Marketing Strategy' A decision focused approach" (McGraw Hill/ Irwin 2002). Komisar is a Virtual CEO who has worked with companies such as WebTV and TiVo. He is one of the founders of Claris Corporation.

    REVIEW QUOTES

."..it is both a handbook for those already on the way to building a successful business as well as encouraging others to think they could do it." - The Financial Times, September 30, 2009


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Pages 249
Publisher Harvard Business School Press
Published 09/01/2009
Language English

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