Getting to Plan B: Breaking Through to a Better Business Model

    By Randy Komisar, John Mullins
Succeeding with a new business whether in a corporation or a venture-based setting requires taking a leap of faith. But in order to grow, the business will need to morph and adjust many times before it meets the needs of a viable market. This book guides you through steps to effectively reinvent your business model.
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Pages 249
Availability Available
Publisher Harvard Business School Press
Published 09/2009
Language English
Product Identifiers
9781422126691 — Hardcover