Getting to Plan B: Breaking Through to a Better Business Model

    By John Mullins, Randy Komisar
Succeeding with a new business whether in a corporation or a venture-based setting requires taking a leap of faith. But in order to grow, the business will need to morph and adjust many times before it meets the needs of a viable market. This book guides you through steps to effectively reinvent your business model.
John Mullins, a veteran of three entrepreneurial ventures, teaches and studies entrepreneurship and the management and financing of rapidly growing businesses, as a professor, at the London Business School and the University of Denver. He holds an MBA from the Stanford Graduate School of Business and a PhD in Marketing from the University of Minnesota. He is co-author of "Marketing Management" "A strategic decision making approach "(McGraw Hill/ Irwin 2002) and of "Marketing Strategy' A decision focused approach" (McGraw Hill/ Irwin 2002). Komisar is a Virtual CEO who has worked with companies such as WebTV and TiVo. He is one of the founders of Claris Corporation.


." is both a handbook for those already on the way to building a successful business as well as encouraging others to think they could do it." - The Financial Times, September 30, 2009


  Choose a format

Your price: $26.36
LIST PRICE: $32.95
Hardcover Non-returnable Discounts
Quantity Price Discount
1 - 24 $26.36 20%
25 - 99 $23.07 30%
100 - 499 $21.42 35%
500 - 999 $20.76 37%
ISBN: 9781422126691

Need 1000 or more?

Additional discounts may be available. Please call 1-800-236-7323 for more information.

You may also place an order online at the highlighted discount for any quantity over 500.
Pages 249
Availability Available
Publisher Harvard Business School Press
Published 09/01/2009
Language English

Interested in e-Books?Please read our brief introduction before purchasing.