Getting to Plan B: Breaking Through to a Better Business Model

    By John Mullins, Randy Komisar
    ABOUT THE AUTHORS
John Mullins, a veteran of three entrepreneurial ventures, teaches and studies entrepreneurship and the management and financing of rapidly growing businesses, as a professor, at the London Business School and the University of Denver. He holds an MBA from the Stanford Graduate School of Business and a PhD in Marketing from the University of Minnesota. He is co-author of "Marketing Management" "A strategic decision making approach "(McGraw Hill/ Irwin 2002) and of "Marketing Strategy' A decision focused approach" (McGraw Hill/ Irwin 2002). Komisar is a Virtual CEO who has worked with companies such as WebTV and TiVo. He is one of the founders of Claris Corporation.

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Posted December 14, 2009, 7:35 PM with category of General Business
Jack was asked—along with author and editor-at-large Bo Burlingham, Inc. 's Leigh Buchanan, columnist Joel Spolsky, and Zappos CEO Tony Hsieh—to recommend books for Inc. Magazine's list of The Best Books for Business Owners of 2009. Read more


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ISBN 9781422152690
Language English
Publish Date 09/07/2009
Publisher Harvard Business Review Press

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