Getting to Plan B: Breaking Through to a Better Business Model
John Mullins, a veteran of three entrepreneurial ventures, teaches and studies entrepreneurship and the management and financing of rapidly growing businesses, as a professor, at the London Business School and the University of Denver. He holds an MBA from the Stanford Graduate School of Business and a PhD in Marketing from the University of Minnesota. He is co-author of "Marketing Management" "A strategic decision making approach "(McGraw Hill/ Irwin 2002) and of "Marketing Strategy' A decision focused approach" (McGraw Hill/ Irwin 2002). Komisar is a Virtual CEO who has worked with companies such as WebTV and TiVo. He is one of the founders of Claris Corporation.
NEWS: Inc. Magazine's Best Books for Business Owners
Posted December 14, 2009, 7:35 PM with category of General BusinessJack was asked—along with author and editor-at-large Bo Burlingham, Inc. 's Leigh Buchanan, columnist Joel Spolsky, and Zappos CEO Tony Hsieh—to recommend books for Inc. Magazine's list of The Best Books for Business Owners of 2009. Read more
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