Go-Givers Sell More

    By Bob Burg, John David Mann
With their national bestseller "The Go-Giver," Bob Burg and John David Mann took the business world by storm, showing that giving is the most fulfilling and effective path to success. That simple, profound story has inspired hundreds of thousands of readers around the world-but some have wondered how its lessons stand up to the tough challenges of everyday real-world business.
Now Burg and Mann answer that question in "Go-Givers Sell More," a practical guide that makes giving the cornerstone of a powerful and effective approach to selling.
Most of us think of sales as convincing potential customers to do something they don't really want to. This mentality sets up an adversarial relationship and makes the sales process much harder than it has to be.
As Burg and Mann demonstrate, it's far more productive (and satisfying) when salespeople think like Go-Givers. Cultivate a trusting relationship and focus exclusively on creating value for the other person, say the authors, and great results will follow automatically.
Drawing on a wide range of examples of real-life salespeople who have prospered by giving more, Burg and Mann offer tips and strategies that anyone in sales can start applying right away.
    ABOUT THE AUTHORS

Bob Burg regularly speaks at sales and leadership conferences for corporations and associations, including international and Fortune 500 companies.

John David Mann is an award-winning author whose titles include the New York Times bestsellers The Red Circle and Flash Foresight and the international bestseller The Go-Giver.


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Posted November 4, 2011, 7:52 PM with category of General Business
In many situations, problems arise because we consider ourselves too much. We focus more on what we did or didn't get as opposed to what we contributed. The philosophy that one gets more by giving, was compellingly illustrated in Bob Burg and John David Mann's two books, The Go-Giver, and Go-Givers Sell More. Read more

NEWS: Giving

Posted March 16, 2010, 3:06 PM with category of General Business
Bob Burg and John David Mann's The Go-Giver: A Little Story About a Powerful Business Idea quickly became a national bestseller. It's parable format told readers a great story that showed how giving could actually increase profits, rather than diminish them. More than that, it showed that those who don't give, actually struggled more, and were likely in a position to fail as opposed to those experiencing utmost success. Read more


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Language English
Published 04/2010
Publisher Gildan Media Corporation
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