Groundswell: Winning in a World Transformed by Social Technologies

    By Josh Bernoff, Charlene Li
Li and Bernoff define 'the groundswell' as a social structure in which technology puts power into the hands of individuals and communities, not institutions. This research based book will not only identify the emerging components of this shift, but will also help companies build their businesses around it.


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Pages 286
Publisher Harvard Business School Press
Published 03/2008
Language English
Product Identifiers
9781422125007 — Hardcover