Groundswell: Winning in a World Transformed by Social Technologies

    By Josh Bernoff, Charlene Li
Li and Bernoff define 'the groundswell' as a social structure in which technology puts power into the hands of individuals and communities, not institutions. This research based book will not only identify the emerging components of this shift, but will also help companies build their businesses around it.
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ISBN 9781422143414
Language English
Publish Date 06/06/2011
Publisher Harvard Business Review Press