How the World Sees You: Discover Your Highest Value Through the Science of Fascination

    By Sally Hogshead
In 'How the World Sees You', author and personal branding expert Sally Hogshead applies the principles of fascination triggers to understanding 'personality brands' and explains how individuals use different triggers to influence, persuade, and captivate others.
Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early twenties, writing ads that fascinated millions of consumers. Her internationally acclaimed book Fascinate: Your 7 Triggers to Persuasion and Captivation has been translated into over a dozen languages. The science of fascination is based on Hogshead's decade of research with 250,000 initial participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives. She frequently appears in national media, including NBC's Today show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence.


"[An] engaging, lively work... This hands-on work is worth the time of anyone trying to set him or herself apart in an ever-more competitive job market."----Publishers Weekly

"The book will help you differentiate yourself and your business from others, to put what is unique and exciting about you on the table for the world to see. You will learn "the best of how the world sees you" and how to use it to communicate more effectively."----800CEORead


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ISBN 9780062230706
Language English
Publish Date 06/30/2014
Publisher HarperCollins

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