How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register

    By Jeffrey J Fox
With more than 600,000 books in print, nationally bestselling author Jeffrey Fox is back to 'outfox the competition'--this time with counterintuitive advice on how to become a marketing genius n his four previous bestselling business books, Jeffrey Fox has helped readers land great jobs and rise to the top of their professions. Now he turns his contrarian eye to marketing through brand building and innovation. Fox's advice is delivered in snappy, to-the-point chapters that zero in on his creative--and often counterintuitive--advice and features such unforgettable fundamentals as:
Make a big splash, instead of a lot of little ripples Always have a pipeline to the president Own a market, not a mill The long and short definitions of marketingThere are also provocative 'Instant Marketing Superstar' challenges throughout the book, offering the reader a chance to solve real business problems. In a time of corporate budget cuts, it's more important than ever for all employees to be creative marketers. How to Become a Marketing Superstar is certain to find a place on the shelves of anyone who wants to increase sales in a competitive marketplace.
    ABOUT THE AUTHOR
Jeffrey J. Fox is the author of twelve books, including the "New York Times" bestseller "How to Become""CEO "and Audie Award winner "Rain". Founder of Fox and Company, he works with Fortune 500 companies such as General Electric, IBM, and Ametek, among others. He is a popular speaker.
Robert Reiss is founder and host of "The CEO Show" syndicated to more than 600,000 listeners. His company publishes "The CEO""Forum", a quarterly magazine with a subscription base of exclusively 10,000 top CEOs. Reiss is a frequent keynote speaker on lessons from CEOs.

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ISBN 9781401397975
Language English
Publish Date 05/20/2003
Publisher Hachette Books

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