How to Fly a Horse: The Secret History of Creation, Invention, and Discovery
| Quantity | Price | Discount |
|---|---|---|
| List Price | $27.95 | |
| 1 - 24 | $23.76 | 15% |
| 25 - 99 | $17.33 | 38% |
| 100 - 249 | $16.77 | 40% |
| 250 - 499 | $16.21 | 42% |
| 500 + | $15.93 | 43% |
$27.95
Book Information
| Publisher: | Doubleday Books |
|---|---|
| Publish Date: | 01/20/2015 |
| Pages: | 336 |
| ISBN-13: | 9780385538596 |
| ISBN-10: | 0385538596 |
| Language: | English |
What We're Saying
In which we announce our eight category winners, which become the finalists for our book of the year. READ FULL DESCRIPTION
Our Special Projects Manager, Michael Jantz, looks inside the Innovation & Creativity category of this year's 800-CEO-READ Business Book Awards. READ FULL DESCRIPTION
These 40 books—five selections across eight distinct categories—make up the 800-CEO-READ Business Book Awards Longlist. READ FULL DESCRIPTION
Amy Wilkinson reveals the six skills shared by all great entrepreneurs. READ FULL DESCRIPTION
Kevin Ashton, author of How to Fly a Horse, talks about the books that inspired him, and the authors he loves. READ FULL DESCRIPTION
Kevin Ashton - who came up with the phrase "The Internet of Things" - answers our questions about his book How to Fly a Horse. READ FULL DESCRIPTION
There are no secrets. When we ask writers about their process or scientists about their methods or inventors where they got their ideas from... READ FULL DESCRIPTION
A great time was had by all, and we announced our two biggest annual awards. READ FULL DESCRIPTION
After a long and deliberative process, a lot of reading and a lot of discussion, Kevin Ashton's How to Fly a Horse emerges as our winner. READ FULL DESCRIPTION
It's been another record year for us here at 800-CEO-READ. These are the books we moved the most in 2015. READ FULL DESCRIPTION
Full Description
As a technology pioneer at MIT and as the leader of three successful start-ups, Kevin Ashton experienced firsthand the all-consuming challenge of creating something new. Now, in a tour-de-force narrative twenty years in the making, Ashton leads us on a journey through humanity s greatest creations to uncover the surprising truth behind who creates and how they do it. From the crystallographer s laboratory where the secrets of DNA were first revealed by a long forgotten woman, to the electromagnetic chamber where the stealth bomber was born on a twenty-five-cent bet, to the Ohio bicycle shop where the Wright brothers set out to fly a horse, Ashton showcases the seemingly unremarkable individuals, gradual steps, multiple failures, and countless ordinary and usually uncredited acts that lead to our most astounding breakthroughs.
Creators, he shows, apply in particular ways the everyday, ordinary thinking of which we are all capable, taking thousands of small steps and working in an endless loop of problem and solution. He examines why innovators meet resistance and how they overcome it, why most organizations stifle creative people, and how the most creative organizations work. Drawing on examples from art, science, business, and invention, from Mozart to the Muppets, Archimedes to Apple, Kandinsky to a can of Coke, "How to Fly a Horse" is a passionate and immensely rewarding exploration of how new comes to be."