How to Market to People Not Like You: "Know It or Blow It" Rules for Reaching Diverse Customers

    By Kelly Mc Donald
Reach new and diverse customer groups and expand your market share

The standard approach to marketing is to look for as many people as possible who fit one core customer profile. "How to Market to People Not Like You" challenges this traditional thinking about core customer bases, giving you a new approach to expand your customer base and your business.

Arguing for focusing on customer values rather than demographics, "How to Market to People Not Like You" reveals how you can grow business and profits by targeting those who are different from your core audience, rather than those who share similarities. Reach unfamiliar new market segments with your products Learn how to engage micro-segmented customer groups Author's company was named one of the top ad agencies in the US by "Ad Age"

Find out "How to Market to People Not Like You," understand the needs and values that distinguish diverse customers, and reach their hearts, minds, and wallets.

    RELATED ARTICLES

800-CEO-READ BESTSELLERS: The Bestsellers of 2011

Posted December 31, 2011, 5:10 PM with category of General Business
2011 was the second year that Inc. magazine partnered with us to spread the word on what books are leaving our warehouse in great numbers every month, heading out to businesspeople and their organizations to solve problems, promote change and inspire leadership. We've now compiled the Inc. Read more


    SHARE THIS
Embedicon
 
9780470879009
eBook

  Choose a format
  •   For use in United States   United-states-16

Your price: $19.96/ea
LIST PRICE: $24.95

Hardcover Non-returnable Discounts
Quantity Price Discount
1 - 24 $19.96 20%
25 - 99 $17.46 30%
100 - 499 $16.22 35%
500 - 999 $15.72 37%
ISBN: 9780470879009

Need 1000 or more?

Additional discounts may be available. Please call 1-800-236-7323 for more information.

You may also place an order online at the highlighted discount for any quantity over 500.
Language English
Pages 218
Published 03/2011
Publisher John Wiley & Sons